FUB is a Danish timeless knitwear brand for children. Striped sweaters, beautiful cardigans, knitwear tops and T-shirts of the highest quality. FUB selects the softest wool in winter and uses 100% organic cotton in summer. Serene, classic, long-lasting pieces of clothing for boys and girls that transcend the seasons and highlight your child’s most endearing features. We are fans of the first hour and we can never get enough of stripes!  

FUB creates must have basics of high quality for your kiddo’s winter & summer wardrobe, knitwear that lasts more than one season. The creation process is characterized by fine craftsmanship and they follow the environmental guidelines strictly. The shapes and colors of their knitwear reflect the Scandinavian fashion tradition. 

At Goldfish we strongly agree with FUB that babies, children and teens need to feel great in their knitwear and move as freely as they want. Pair the softest FUB knitwear with a comfortable but very stylish We Are Kids jogging to play indoors or with playful TAO pants to go to school. For a more classy look or special occasions, girls can wear it with a cute Morley skirt.

Shop FUB for babies and kids online at Goldfish.be or drop by the store in Mechelen to discover our selection. We love to welcome you!