Back to School in Style: #1SeptemberGoldfishStyle is Back

The first day of school deserves a good outfit.

New class, new teacher, old friends, new friends — and that very important first-day look. Whether they are starting kindergarten, heading back to primary school or walking into secondary school like they own the place, September 1st always feels a little special.

And at Goldfish, we want to see it.

#1SeptemberGoldfishStyle is back

Goldfish back to school #1SeptemberGoldfishStyle 2026

At the start of the new school year, share your child's first-day-of-school outfit with us on Instagram using #1SeptemberGoldfishStyle and tag @goldfish.be.

From colourful kids' outfits to cool teen looks: anything goes. The only rule? Make it theirs.

And yes, there is something to win. Every family that participates receives a voucher, and our favourite picture wins a €250 Goldfish shopping budget.

Find the perfect back-to-school outfit

Still looking for that first-day look?

Our new autumn collection is now filling the shop with fresh arrivals for babies, kids and teens, with new pieces from brands including Bobo Choses, Bellerose, The Animals Observatory, The New Society, Morley, Indee, American Vintage and many more.

Think easy jeans, great sweaters, cool T-shirts, dresses, jackets and all those pieces that make getting dressed on a school morning just a little easier.

Shop Back to School

Ready for September 1st?

Pick the outfit.
Take the picture.
Tag @goldfish.be.
Add #1SeptemberGoldfishStyle.

We can't wait to see everyone heading back to school Goldfish style.

See you on September 1st!

Goldfish
Kids & teens concept store in Mechelen, Belgium
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